Winner: Decisions for Heroes

After their Dragon’s Den style presentations to the judges earlier in the day, the 8 shortlisted candidates had to do it all again and present their elevator pitches to the 200 people in the audience.
Robin Blandford came out on top and picked up the €10,000 iQ Prize for his Decisions for Heroes application last night in the Guinness Storehouse.
Decisions for Heroes
Founded by young Irish entrepreneur Robin Blandford, Decisions For Heroes helps rescue teams ‘save more lives‘. Identifying a common set of problems found in emergency services, the software was created to capture the information surrounding their rescue operations and training exercises. The system automatically performs analytical charting, draws heatmaps, and benchmarks reports to outline areas of strength, weakness, and expertise.
Robin plans to use the prize fund to travel to the United States with an aim to launch official trials with their emergency services, while back home in Dublin he’ll grow the company by taking on an operations expert, who will focus on data security, availability, and scalability.
Honourable mention: Plink
Plink, a very clever image-based search, picked up the people’s choice and a cheque for €1,000. Plink also got an honourable mention from the judging panel, with Facebook’s Head of Online Operations (EMEA), Colm Long, describing it as “game-changing technology“.
What’s Plink?
Here’s how it works:
- Take a photograph of something with your mobile phone, instantly get more information.
- Snap a photo of a book cover, get reviews and price comparison. Snap a CD cover, hear it on iTunes.
- Snap a movie poster and instantly see the trailer.
- Snap a painting, read the Wikipedia article.
- No barcodes, tags or markers – Plink aims to provide direct recognition of the object, quickly and accurately, from a database of millions of items.
Thanks to our judges

A massive thank you to all our judges who really underpinned the success of the iQ Prize. In taking time out of their busy lives, they added real veracity, validity and independence to the whole process. We really appreciate the time and effort they put in.
Thanks to everyone who:
- Entered the prize. Our judges were truly overwhelmed (and overworked) by of the quality of the entrants.
- Supported the idea and got the word out
- Turned up on the night to support the shortlisted candidates






