Where are they now: #1 Decisions For Heroes


Decisions For Heroes at the UK Emergency Services Show 2009

A few months on from the iQ Prize, we thought it would be a good idea to catch up with our shortlist to see how they’ve progressed. First up is iQ Prize winner Robin Blandford from Decisions For Heroes.

iQ: So what have you been up to since the iQ Prize?
RB: Decisions For Heroes has started selling! We now have paying customers in the USA, Canada, UK & Ireland. The team has doubled in size and we now have someone undertaking sales. People really like the product and we’re finding new markets for it all the time.

iQ: How did the iQ Prize help?
RB: It’s amazing what being “Award Winning Software” means to people. We’ve been in sales meetings where people have said, “And I believe you’re award-winning?” The substantial monetary value of the prize means it is taken seriously by people not in the technology industry. The money has helped us research new markets and filled a huge stop gap of runway to get us to the point of first revenue.

iQ: What’s on the horizon?
RB: We’ve now got a reasonably good presence in the UK having exhibited at the biggest trade show for Emergency Services in the Coventry. We’ve lots of interest from big national organisations and that is certainly the direction we’re going in.

iQ: What would you recommend to people entering the iQ Prize next year?
RB: Be different. Find a blue ocean market. Work day and night to get a prototype. Open-source your application form. Nail the presentation.

Follow Robin’s progress via the Decisions For Heroes Facebook page, blog and @d4h.

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  1. [...] For Heroes are a company that are clearly going places with coverage in Techcrunch here and winning the 10k IQ prize. Robin Blandford who runs the company said the following to me… Facebook has been our no 1 [...]

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